Here are a few more tries at labeling the logo. Thinking that the Helvetica on the right is the one I'm going to go with. The one on the left was an attempt at making the letters fit. But looks a bit lame (couldn't really apply it to the rest of the letters).
Starting to like the design a little more though, which is good. Liking that its not to encumbered with meanings/metaphors, so having a good level of simplicity.
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