Here is an example of the business card. I moved away from displaying the logo in its typical fashion, and opted for a vertical column for the background instead. I feel this in turn frames the text on the left more giving balance.





Here is the back of the business card. Instead of leaving it blank, a single gumnut taken from the logo is applied in the bottom right hand corner.

Envelope

In the image above of the envelope, I have tried to do something different with the logo positioning. And placed in below the section for stamps. The return address is located in the top left corner, and possibly department to be displayed below i.e. finance, marketing, accounts.

Letterhead

Here is an image of the final letterhead. Trying to keep it simple and non-intrusive, the text has been run along the top in a single line leading into the logo at the right hand side.

Type

Here are a few more tries at labeling the logo. Thinking that the Helvetica on the right is the one I'm going to go with. The one on the left was an attempt at making the letters fit. But looks a bit lame (couldn't really apply it to the rest of the letters).

Starting to like the design a little more though, which is good. Liking that its not to encumbered with meanings/metaphors, so having a good level of simplicity.

Logo Arrangement - almost done.

The images below are some of the ideas I had about arranging the text and logo. Ultimately I've opted for the one on the upper left. But with a solid colour for the back ground, and also changing it from two colours to one (as per suggestion from feed back, actually works well imo).





Here is the final logo with the colour, shape and image. The only thing I cant decide on is the text, so I'll have to keep experimenting. Still leaning towards a sanserif, only a more curved and also a thicker weight. These are three attempts with type (middle needs more weight).

New Colour Palette

Image retrieved from - http://www.flickr.com/photos/bendummett/2881861320/

Reflecting on the colour palette previously posted, and considering the image being used. I've chosen to discard it (the Uluru swatches in a previous post). And moved onto using the greenery of the bush instead.

The reason for this is to keep some retain some level of relation between the image and the colour. As opposed to the red/blue used in the next post for examples of the logo. During class feedback it was also suggested that the logo could be monotone which would interesting, dropping away from the duotone scheme I've had in mind the whole time. My only fear here is the use of font, as my searches on this subject haven't been all that forthcoming. Something in a sanserif that is maybe slightly scriptive. But that will be discussed at a later time.

Week III

For the colour, I think that extracting it from a desert setting is good for this application. And the chosen seen is from Uluru, which is brilliant because I was looking for that iconic desert red thats synonymous with the Australian outback.

As well as the red, there are also the greys and blues which could be good for a combination (think horizon line - land meeting sky in the setting above).

Trying to lean away from a green, due to the Christmas colour combination of red and green. And I think a red should be used, so as to make the logo more dynamic (probably drop it back a bit though so as not so as a little more earthy).

The image above was retrieved from this site http://www.mulgas.com.au/mulgas/04Photos/pages/AyersRock_Uluru_tif.htm

Week Two -

For this exercise I went through a couple of different images (windmill and sun), but ultimately decided to go with the gumnut for the post.



The decision was due to the simplicity of the initial image. And that it still manages to maintain a certain level of recognition.

Still thinking about the sun image though. But in doing that it would be more oriented around the type.