The example of the product is a bit of an array, but the one I was going to do an analysis on is the top right (Arrowroot).
1: What symbols/colour has the company used to persuade their target audience (children or Adults)?
The little parrot logo and a very simple white packaging, with a scale picture of the biscuit on. Thinking it's attractive in an old mum and pop kind of way. What you see is what you get I guess. I think it maintains its individuality from the sheer amount of product they provide as well. I mean it could be a lot of things at a glance.
2:What sort of message do you think the colours are trying to convey? Do the colours the company has used for the packaging indicate taste/flavour?
Yes they're advertising arrowroot biscuits. I mean you can't really put a "party" label on it. So they've gone with a more traditional scheme, if you could say that, I mean I don't have all that back knowledge of arnott's packaging.
3:What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?
A very traditional one. Again tying in with that particular product being what it is, and the difference it has to say something from the "SHapes" range. Similar to the ginger nuts in that respect, older and from another time.
4:What materials/construction has company used to package the biscuits? In your opinion is the packaging functional?
In this product they use a single sheet of plastic that holds the biscuits firmly in a column. I think it's functional, and there isn't much to it. Plus I think it ties in with the message they want to convey about the product (simple)
5:In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?
Well, yeah. As I've mentioned above, it's a single sheet of plastic, which I guess you want considering it's perishable (Keeping it air tight). Plus I think the quantity is ok for the amount of packaging. But then again, I believe it's one of those plastics that hard to recycle, but easy to produce... On going struggle to consider everything isn't it...
The image above was retrieved from http://about-australia-shop.com/images/static-arnotts002.jpg
