Week 1

So we're to choose a logo from a list of Australian food companies, and then answer some questions about it. I've selected The Natural Confectionary Company.

Here is a picture of the company's logo (above). This image is from this site.

Q1) What symbols has the company used to represent the brand? Does the brand use any? Australian symbols or Icons in their design (if so; identify the symbols and their meanings).

The shape isn't really reminiscent of anything I can think off. It's symmetrical and lets the type arc across the top and line by line condenses as it descends on the the border. Each body of text - title, contents and the "Binka's" is self contained in it's own shape. Nothing iconically Australian is apparent.

Q2) What colours have the company used to represent the brand?

They've incorporated really gentle colours overall with the red at the bottom giving it a good contrast. The blues used are an ice blue for the border and a darker blue with a greyish hue. Overall the use of colour is gentle.

Q3) What sort of message do you think the colours are trying to convey?

It gets your attention and doesn't punish the eye, kind of like they're not putting the hard sell on (as aforementioned it's quite gentle). Think that they are also trying to convey that their product is natural and not so artificial.

Q4) What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?

Sans serif for the title, arcing across the bottom and flat on top. Followed by a much smaller serif font in the sausage across the middle. And lastly the "binka's" at the bottom which is sans serif again, but a bit more playful compared to the rest. Think it's trying to be plain and appealing to both younger and older people.

Image retrieved from Imaginosity, Dublin Children's Museum (Retrieved at 8:00 pm 23 February 2010)

http://www.imaginosity.ie/archive/Photos/logos/TNCC%20logo1.jpg

Logos